www.resultsdriven.info
You may have noticed that Accelerator has a fresh new look! But before we can tell you why, we have to tell you how we’ve gotten where we are today.
It’s been over six years since the Accelerator Companies launched out amidst the devolution of the traditional ad agency models. Where big media once dominated, new channels of reaching people opened. Clients split duties of creative, planning, and media, causing the slow, dinosaur agencies to watch their accounts vanish before their eyes. Suddenly, the new guys on the
block, like Accelerator, were capable of out-running, out-pacing, out-thinking, and most of all, out-creating these advertising giants.
It was scary for us at first. Starting a new agency meant starting from scratch. No clients. No capital. Not even a coffee maker to brew a cup of inspiration. But we knew that by listening, instead of frantically doing, our new agency would become something unique and valued in the marketplace.
To that end, we set up a series of interviews with lead corporate marketing pros to research and to let vent their frustrations — frustrations specifically regarding failures and disappointments that their world-class clients faced when dealing with the traditional agency model.
After hearing their many hair-raising stories and taking note of their sage advice, Accelerator set out to create something that had never existed before: an agency without account executives, layers of V.P.’s, and endless stacks of paperwork. And if you can imagine, an agency without egos (which is why there are no individuals singled out in our marketing materials, websites, or any place else)!
Gone were the account executives that merely took orders. We brought on clever, innovative, and problem-solving PEOPLE who had ideas and who would contribute to making the project successful. These versatile heroes were, and remain to be, recruited from outside the normal channels. By choosing to value life experience, idea generation, and empathy for the client instead of book smarts, Accelerator and its clients benefit from people who are proven to be streetsmart, quick to learn, and incredibly insightful and intuitive.
Our Creative Service teams replaced the old way of one key contact per client. Instead, we integrated creative and account people, who would work together, and would –gasp– meet the client together. This flat, streamlined model proved to be more efficient, allowed the client to address both business and creative concerns in one meeting, and best of all, inspired new thinking. Better yet, it provided the shot of enthusiasm that clients need in the middle of a dreary day.
Traditional office space was replaced with open studios featuring huge, opening bay doors to let the sunshine in. A focus on the work instead of fancy furniture and gleaming atriums allowed, and still allows us, to keep our outlays low, resulting in lower fees for clients (and many repeat projects for us).
Our work patterns were changed as well. This was all thanks to the new, streamlined model and new ways of project management and open communication that were developed to provide fast, accurate turn-around that, in the end, would save clients money. Not to mention our results-driven philosophy that ensures that our projects boost the bottom-line and move the numbers.
These and many other innovative changes have and are proudly making Accelerator the fastest-growing ad agency in the Midwest. And we’re just getting started…
Accelerator is again proving to be a game-changer by focusing on brand and retailer collaboration, consumer engagement and exchange, and partnerships with clients. Our focus is to grow beyond a service provider and to become an integral part of our client’s marketing and business practice. We wish to challenge their thinking and bring them unheard-of solutions thanks to our Pure Idea problem-solving.
So, why the new look? To continue the momentum, and reflect the bright future for our clients and ourselves, Accelerator is rolling out a fresh, new, visual look that is open and airy, free-thinking, and mirrors our open-minded approach. It is a look and mind-set that will continue to effectively produce winning creative, strategy and execution time and again.
When we launched Accelerator, we created the agency of the future. And now, our vision for the next future is bolder than ever. Our new look reflects that. And our new thinking, Pure Ideas, and fresh new approaches all represent our total commitment to our client’s better bottom-line today, tomorrow, and well into the future.
Author: Mr. Timo Matero, CEO and Director, Accelerator Advertising, Inc.
www.resultsdriven.info
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