K.I.S.S. Hello to Mobile Device Marketing

Companies that have stunning websites often take their digital space marketing further with a tablet site or stand alone app.  But as more and more people do their Internet browsing on their mobile devices, this channel will need attention too.  

But unlike making a scaled-down tablet version of your original site, you will need to re-think your entire approach on mobile.  These handy tips will help you switch gears going into the mobile race:

First and foremost, Keep it Short and Sweet:  Your marketing on a mobile device won't have the luxury of lush graphics and oodles of creative copy.  You will need to pare down your message into the least amount of words you can possibly use to still be effective and communicate.  Here's where an old school agency copywriter can help you, especially if they've ever done classified ad writing to pull inquiries or sell products from the column inch.           

Secondly, make it easy to navigate:  Think big buttons and tiles, and large arrows to scroll. No one likes peering into a tiny screen, trying to finger his or her way around an even smaller site!  Your designers should have a good deal of experience setting up digital graphic interfaces.  If you make it easier for your customer navigate and use your mobile site, the more likely they will do business with you.

Thirdly, test it across different mobile platforms and devices:  What might look good and work well on one phone, may look horrible or have glitches on another.  Test. Test. And test some more.

Fourthly, tell people about it!  Mobile search strategy is fast becoming one of the hottest disciplines in the advertising world.  There are plenty of SEO and SEM  experts out there, but few of them are adept at mobile search.  So be sure ask around to find the right one who has mobile specific experience.

So there you have it.  Just when you thought you were finished upgrading your digital space marketing, now you have something else to do. 

Don't worry, Accelerator can help you out if you need.  Just contact us to get things started! 

Written by: Timo Matero CEO, Primary Founder, Accelerator Advertising, Inc. 

www.resultsdriven.info

It's the Summer of Love 2012 with Accelerator!

We all want it... love!  Love from our customers, from our co-workers, the bean counters, the boss.  We all want that business love, but how do we get it?

Well, like the old saying goes, "You have to give, to get." So this summer, join Accelerator in dishing out some love and let's see what we get back.

With customers, giving love can be as simple as special deals promoted socially.  With co-workers, it can be taking on more responsibility on a project.  And love for the boss can be providing ingenious solutions to a problem, as you announce there is a problem in the first place. 

Since we're in the marketing business, let's look at two other ways to put love out there for your customers.  

1. Take your website mobile.  For example, Accelerator has just finished putting the final touches on its previous mobile site to take advantage of the new power of the smart phone and tablets.  While it's a small move, it's a smart one, because the use of these mobile components is now the consumer's first choice to find information.  Plus, mobile purchasing is exploding more and more and will soon become the dominant outlet for marketers within the next five years.  So if your company is still waiting for a mobile enhanced site and a strategy to go along with it, call us, we can help you sort things out. 

2. Creativity!  Yes, good old-fashioned creativity spells love.  How about creating some entertaining, engaging, and memorable advertising for a change?  Notice I said, entertaining.  Not necessarily funny.  Give your audience something to appreciate and remember, and maybe even enjoy.  Once you have fancied their hearts, their wallets will follow (which will bring love from your boss and the bean counters, too).

So join Accelerator now in celebrating the Summer of Love 2012.  It all starts by calling or emailing us here at our groovy pad in Lewis Center, Ohio for some fun, creative ideas everyone will love! 

Written by: Timo Matero, CEO - Primary Founder Accelerator Advertising, Inc.